That copywriter chick - 1

My entry in the Ad Mad World was so unexpected and yet so perfect. I believe, I have found the ideal way to use my passion and skills. Yes, I’m still a novice. Not just in the field of advertising, but as a writer as well.

There’s still a long way to go. I still have to learn a lot. Yet there are a certain things that I have etched in my head about copywriting, so far. 

• Every ad you write or make should make a difference, whether big or small. 
• Research more. Read more. 
• THINK!
•  Trust yourself.
• Mind your ego.Take inputs from everyone possible, they can be really helpful.
• Do not justify your ad when it’s being reviewed. Your ad should speak for itself.
• You never stop learning. You never know it all.
• Be careful while taking advises as not all are to be considered seriously.

Today, a senior from the industry looked at a few ads I made and he wasn’t really impressed. He said I lacked uniqueness, but I can work my way towards it. His comment was both discouraging and motivating. It made me doubt myself.

I wondered… Am I really meant to be a copywriter? What if I am not? How will I know? How does anyone know? How do you know that this ad is good? Who tells you that? How do ideas come? How do you know which idea to execute?  How do you know?

The questions just wouldn’t stop crowding my head. I still don’t have the answers. All I have is the will to find the answers.

I don’t know if I am ‘the copywriter’ or not. Although I do know that I could be if I want to because if you honestly want something and work towards it, you always get it.    

Advertising tantalizes me. Copywriting challenges me.