Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts

Monday, January 19, 2015

That copywriter chick - 8

So the not-so-new job of mine is taking a toll on my health.

The work is good. I am learning a lot a new things. It is satisfying. Well, at least to an extent.

The people are the problem. There are only negative vibes floating around. Talking ill about everyone you work with is a custom here. Belittling people is a tradition here. They all suffer with superiority complex. People use others for their professional benefit.

It is transforming me into someone I am not. I have lost my mental calm. The positivity and gusto with which I always begin my day have vanished. Smiling requires too many efforts.

If this was not enough, I learned that the experience I will be gaining from here holds very little value in the market.

There are too many things to pull me down. Going to work seems like a punishment.
This is not what I signed up for.
Sometimes I feel I should quit. Most of the times...

I have began to doubt my decision of taking up writing. Was it my passion or an escape?
Everything seems hazy.
I was so confident and happy about this job, my career growth, copywriting, advertising and everything. What happened then?
Suddenly I am not even sure if I want to pursue advertising anymore...




Wednesday, May 7, 2014

That copywriter chick - 5

It has been a month since I did any advertising writing.
I have been going to office and doing what is needed there, but the work is barely challenging and scarcely creative.
Also, travel writing has been eating up all my time but I'm happily doing it.

I feel I am being unjust towards the copywriter within me, she is being deprived of doing what she loves to do.

I need to strike a balance between travel writing and copywriting as only by pursuing both can I be happy and satisfied. I know myself, I will get bored by doing just one thing for a living. Variety is something that a person like me cannot survive without. And perhaps that's why I chose to be a writer. It gives me the liberty to do different things, to learn different things,  to create different things, to be a different person each time.

I fear completely losing the balance sometimes.
I also doubt if I really want this - copywriting - sometimes.
The doubt scares me. I wonder if it stems out of the frustration and fear of failing or is it my subconscious mind giving me a message.
I like to believe the former. I love copywriting. I really do and I want to learn it well. I don't like me being uncertain about it, not even sometimes.

Anyway,
The AC at my workplace broke. Due to excessive heat, thin hair on our skin had burnt and the skin was about to melt, just then an office boy got a pedestal fan and placed at the centre of our crammed studio. The fairly cool air that it heaved felt like such a luxury.
Oftentimes, we forget to appreciate the luxuries that we relish on a daily basis, such breakdowns are small reminders of their undervalued existence.

Today's playlist:
Shedding skin - Karsh Kale
Khwabon ke parindey - ZNMD
Young and beautiful - Lana Del Rey
Born to die - Lana Del Rey
Kinare - Mohan Kanan
I can't make you love me - Ester Dean

I will...
Because I dream so much.

Wednesday, April 9, 2014

That copywriter chick - 4

So may be I am not good enough yet, but that doesn't mean I will not rock it tomorrow! 
Always remember, your time will come.


I will...
Because I dream so much.

Tuesday, April 8, 2014

That copywriter chick - 3

There are moments of fear and self-doubt.
There are moments of anxiety and procrastination.
There are moments of inspiration and hope.

And now all these moments have come together and turned into a big thumping ball inside my throat!

I am getting a panic attack. Well, almost.

Since morning I have done a couple of things that I maybe shouldn't have done. I am a little scared of goofing up this opportunity as well. I should simply stop over-thinking.

If things work out, nothing like it. If they don't, they will work out later.
As they say, sometimes you succeed and sometimes you learn.    





Tuesday, March 4, 2014

Sometimes uncertainity is good.

There really are no free lunches in life.

I can see months of uncertainity coming up, and I am glad for them.
It is better to have that thin ray of hope than having nothing at all. So I am happy, and more than that, charged up to do some mindblowing work.

It is so important that you learn a few ways of motivating yourself. 
  

Tuesday, February 25, 2014

That copywriter chick - 2

When the shitrail thing happened with me, I was so agitated, I wanted to tell everyone that a thing as gross as this really happens in Mumbai. I wrote a blog and published it on social media as well, and as a co-incidence a small weekly that is run by a bunch of journalism students in Delhi, contacted me for similar kind of articles. I gave them the link to my blogpost, they liked it enough to publish it in their newspaper on the next day. I shared that as well on FB and twitter, and got a good deal of appreciation for it.

People from the same field won't consider it to be an accomplishment while those not from this industry regard this as a great achievement. As for me, this is just another step towards becoming all those things that I had dreamed to be as a child and that I wish to be now.

Current Playlist:
Jolene - Miley Cyrus
Pimpin smokin dro (Hardwell mix)
If I lose myself - Alesso vs. One Republic
Thousand years - Christina Perry
Chaudhry - Amit Trivedi vs. Mame Khan
Kattey - Ram Sampat, Hard Kaur and Bhanvari Devi

Also, there was an ad contest I wanted to partake in, but I did not have a motivated team. I can write, but I can't design ads, so there went my opportunity to do some good work.
Nevertheless, I am hoping to do some good proactive work in the coming days, and I am hoping that my team actively supports me.
One other thing that I have learned now is that if you don't have an enthusiastic creative partner, you cannot think of participating in contests, let alone winning them!

I have also been doing some travel writing in the meanwhile. Waiting for it to get published now.
I have realized and am slowly accepting the fact that I am more of a writer than a copywriter. This does not mean that I am not going to be a good copywriter, it just means that I will be writing a lot of other things along with ads and marketing collateral.