Thursday, January 16, 2014

"...You shoot me down, but I won't fall, I am titanium..."

Cecelia Ahern





Tuesday, January 14, 2014

That copywriter chick - 1

My entry in the Ad Mad World was so unexpected and yet so perfect. I believe, I have found the ideal way to use my passion and skills. Yes, I’m still a novice. Not just in the field of advertising, but as a writer as well.

There’s still a long way to go. I still have to learn a lot. Yet there are a certain things that I have etched in my head about copywriting, so far. 

  • Every ad you write or make should make a difference, whether big or small. 
  • Research more. Read more. 
  • THINK!
  •  Trust yourself.
  • Mind your ego.Take inputs from everyone possible, they can be really helpful.
  • Do not justify your ad when it’s being reviewed. Your ad should speak for itself.
  • You never stop learning. You never know it all.
  • Be careful while taking advises as not all are to be considered seriously.

Today, a senior from the industry looked at a few ads I made and he wasn’t really impressed. He said I lacked uniqueness, but I can work my way towards it. His comment was both discouraging and motivating. It made me doubt myself.

I wondered… Am I really meant to be a copywriter? What if I am not? How will I know? How does anyone know? How do you know that this ad is good? Who tells you that? How do ideas come? How do you know which idea to execute?  How do you know?

The questions just wouldn’t stop crowding my head. I still don’t have the answers. All I have is the will to find the answers.

I don’t know if I am ‘the copywriter’ or not. Although I do know that I could be if I want to because if you honestly want something and work towards it, you always get it.    

Advertising tantalizes me. Copywriting challenges me.  

Sunday, January 12, 2014

The difference... or distance?

When I decided to switch my career path, I lost one of the common factors in my friendship with some of my very close friends.
When they entered into a serious relationship with their new respective partners, I was truly delighted for them but now there was one more thing that differentiated me from them.
And now, as they consider marriage and life after it, I wish them the very best while also making an addition to the list that keeps us from being on the same page.

Yesterday, I was out with a bunch of people, not friends really. One of them, a well-accomplished lady, mentioned that her best friend has a child and it's been 2 years now. She has been trying for one herself since a long time now.
She said whenever they used to meet, all that friend had to talk about was her daughter. It had begin to become discomforting for her to be in her friend's company now. She was not envious, in fact, she was happy that her friend was blessed with a bundle of joy.
But, she wasn't able to empathize with that friend anymore. They weren't on the same page. Their priorities, their scenarios, their day-to-schedule, everything had changed.
So, she started distancing herself from that woman, not intentionally though. It just happened. They don't meet anymore.

As I was listening to her story, I wondered, isn't it really how I too feel for those close friends of mine? I couldn't get myself to say yes, but I did not say a no as well.

I also thought if they too feel so about this situation. But then, I refuse to believe they do because there's so much going on in their lives, in our lives, that they really wouldn't have the time to sit and contemplate about something as trivial as this. It's merely me over-thinking, as usual.

Sigh...

Sadly, this is not the first time I've been perturbed by this obvious feeling. It has been worrying me since quite some time now. So, it was not this lady's words that triggered this thought. It was always there. I was just scared to admit it to myself so bluntly.

Dad says, "You should do what everyone is doing in order to be a part of the society. You will be happy only if you start living your life like everyone else does, as only then you will be able to maintain your relationships. You can't just stand there while everyone else is taking the next step."

Do I have to? Really?
I am scared. I don't know what to do about it. I never thought 'peer pressure' could actually be so pressurizing.
Perhaps Dad is right...
But, is it something I want to do? 
  
Sometimes I wish, somethings would never change. But, we humans, we are all assholes, we are responsible for most changes that transpire and later brood about them.

Anyway, I shall leave it to the future. Whatever has to happen, will happen.

Time flows differently in everyone's life. Different phases occur to different people at different times. One cannot control it. And, it's fair. It's simply life.

I wish...
Why do we wish so much!

A final goodbye... to something, which could've defined me, in a way.


Tuesday, January 7, 2014

24

Yes, that's how old I am now.

Have I really grown up?
Have I learned all that I was supposed to and should have by now?
Have I given enough to the world yet?
Have I bettered as a person in all these years?

Listening to Lonely Girl - Above & Beyond 

There are so many questions meandering in my head right now. Along with them, there are insecurities and inhibitions as well. There is so much I want to achieve. There is so much I wish to do. And the clock won't stop ticking. Sometimes, I wish I could simply pause 'time' for a little while. Not because I want to savor a special moment or refrain from facing the coming moment, but because I need a 'time-out'... to stop the excessive rumination and stabilize my mind.

I remember reading somewhere that most people in the world fear happiness and love, and it's because they fear losing anything they have. I am no different. Today, I am scared to death of losing even an ounce of love that surrounds me.

I had also read once that all you have to do is be a good person and you won't lose on love.
Isn't easy, right? But, for the love of 'love' you can do that much. 

Monday, January 6, 2014

And just when I had started to feel lonely, Mr. God sent all those who love me to erase that dirty feeling.
Of course, I love everyone around me because they love me so much, but more than anyone else I love you and my guardian angels (BM & Daddy, I believe)!

Lonliness, just like happiness, is a state of mind and a matter of choice, I guess!

I am so tired and sleepy!


Thursday, December 26, 2013

Merry Christmas!

My Christmas-y Desk!

My Christmas-y Desk!

Mt. Mary Church, Bandra 

Mt. Mary Church, Bandra 

Mt. Mary Church, Bandra 

The statue of Virgin Mary

The statue of Virgin Mary

A shop outside the church (Notice the Jesus Statues)

Christmas Tree at the Church 

A small crib at a building near the Church

Tuesday, December 24, 2013

My Thanksgiving!

No one likes to ask for favours, but sometimes circumstances are such that you have to ask for help.
I know... I too dislike such situations.
But,
When you have friends like I do, you will be comfortable even during such situations.
(I love you sexy for always being there! I know I've said it a million times before, but I feel like saying it again and again and again... because you really are always there for me! I am blessed to have you in my life!)

Also,
Having that one person at your workplace whose mere smile can make you feel like everything is going to be alright, is a blessing. Not everyone finds a special friend in a colleague. Thank you Mr. God!
Sadness is... when that friend has to leave for a better opportunity.
May Mr. God always bless you with success, happiness and good company. I love you! :*
(Bitch, not everyone has the honour to be a part of my blog, you better feel lucky if at all you ever read this one!)

Yay,
Got my secret Santa gift. It's a deo spray and it is exactly what I was planning on buying next!
But, you know what the best part is... not the gift, it's the one who gifted it to me. Maavshi.
Apart from exchanging a few words on some mornings (when I reach on time that is), we don't really speak that much, yet she gave me what I wanted.
Also, for her to actually spend this amount on me, my gift, it's a big deal. So, yes I feel guilty on making her spend that much unintentionally, but I am also really grateful to her for giving me this wonderful feeling and bringing a smile on my face, which is simply not ready to leave!
 Mr. God, please wave your magic wand and do something really sweet for her, on my behalf, this Christmas.

Today did not begin very well, but it is surely going to end in the best possible way! :)

Lastly,
Mr God, I love you! Thank you so much for blessing me with such a loving family, the best set of friends and the awesomest colleagues ever!

Christmas tomorrow. Excited now. Yay!


Monday, December 23, 2013

Pre-Christmas Celebration at Bandra

Yes, I went to Bandra again yesterday! That place is blooming with the Christmas Spirit. Just day before yesterday I blogged about the awesome festive decorations being sold on every nook and cranny of that place, and then yesterday, adding to my delight, there was a Christmas parade happening. All the Christmas carols and songs being played, fake snow being sprayed on the people around, distribution of chocolates and gifts, everyone wearing Santa caps, entertaining acts, and so much more took place there. 

I was so glad to be there and witness the enchantment of the season. Thanks to my friend who made a plan to go there otherwise I had planned on staying in yesterday.

Also, wherever we went yesterday, we could hear the Christmas carols being sung or played. It gave me such a celestial and rapturous feeling being around such joyful merrymaking!

X'mas Parade at Bandra, Hill Road.

X'mas Parade at Bandra, Hill Road.
X'mas Parade at Bandra, Hill Road.

Fire act at the parade.


A roadside plum cake shop.

A hawker selling decorative Christmas articles.